Coinstash Appoints Mena Theodorou as New CEO and Extends Sydney Roosters Partnership for 2026
Coinstash Appoints Mena Theodorou as New CEO and Extends Sydney Roosters Partnership for 2026
Coinstash is pleased to announce two significant milestones as the business heads into 2026.
Mena Theodorou Appointed as CEO
Coinstash Co-Founder Mena Theodorou has been appointed CEO, as the business enters a new chapter of growth.
An early crypto adopter since 2013, Mena brings a rare combination of technical depth and product vision to the role. His background spans leading software ventures and running a large-scale crypto mining operation, experience that has directly shaped the Coinstash platform since its founding. As CEO, Mena will continue to drive product innovation and the company's mission to build Australia's best crypto investment platform.
Coinstash Extends Official Cryptocurrency Partnership with the Sydney Roosters
Coinstash is also proud to announce the renewal of its Official Cryptocurrency Partnership with the Sydney Roosters for the 2026 NRL season, the second consecutive year of collaboration between the two organisations.
In 2026, the partnership expands to include the NRLW program, extending Coinstash's support across the full breadth of the Club's elite football operations. The Coinstash brand will also continue to feature on the Club's official NRL Media Polo, maintaining prominent visibility across press conferences, post-match interviews, and official club appearances throughout the season.
Built on a shared commitment to performance and innovation, the partnership provides Coinstash with a powerful platform to connect Australian investors with the world of digital assets.
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Coinstash Appoints Mena Theodorou as New CEO and Extends Sydney Roosters Partnership for 2026
