### What is Juventus Fan Token?

The Juventus Fan Token (JUV) is a utility token designed to enhance the engagement of Juventus Football Club fans by allowing them to participate in voting on official club decisions and earn rewards. It operates as a membership key, granting holders access to exclusive experiences, content, and the ability to influence certain club-related decisions.

### How does Juventus Fan Token work?

The Juventus Fan Token is built on the Chiliz blockchain, a sidechain of Ethereum, utilizing the Proof of Authority (PoA) consensus mechanism. It functions by enabling smart contract-based voting processes, allowing fans to participate in club decisions securely and transparently. Fans acquire JUV tokens by buying CHZ, the native token of Chiliz, and exchanging it within the Socios.com app.

### What are the potential use cases for Juventus Fan Token?

Juventus Fan Token has several use cases, including:

- Voting rights on official club decisions, such as choosing the team bus design or the goal celebration song.
- Access to exclusive content and experiences, like direct interactions with players or attending exclusive events.
- Rewards and fan engagement activities, offering VIP match entries, merchandise discounts, and loyalty programs.
- Participation in fan decision polls and influencing elements of the club's environment and activities.

### What is the history of Juventus Fan Token?

Juventus Fan Token was launched in collaboration with Socios.com to improve fan interaction through blockchain technology. Key milestones include:

- **September 2018:** Announcement of plans to introduce fan tokens.
- **November 2019:** The first Fan Token Offering (FTO) launched on Socios.com, distributing 1,315,907 JUV tokens.
- **April 2020:** Juventus committed to issuing 2.5 million tokens annually until 2028.
- **March 2021:** Cristiano Ronaldo received 770 JUV tokens per senior career goal, marking a unique use of cryptocurrency in rewarding player achievements.

These developments reflect the transformation in fan engagement driven by innovative blockchain applications.

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