### What is Adshares?

Adshares is a decentralised advertising network built on Web3 technology. Its primary aim is to revolutionise the online advertising industry by eliminating intermediaries, which increases transparency and security. Adshares provides a platform for direct, peer-to-peer advertising microtransactions between advertisers and publishers.

### How does Adshares work?

Adshares operates on a Delegated Proof of Stake (dPoS) blockchain, which is designed to efficiently handle high volumes of small transactions. The network connects publishers and advertisers directly, bypassing intermediaries to enhance transparency and security. It uses specific algorithms such as AdClassify, AdUser, AdSelect, and AdPay to classify banners, determine impression context, select ads optimally, and evaluate advertising events for payment.

### What are the potential use cases for Adshares?

Adshares offers a range of use cases across various industries:

- **Metaverse Advertising**: It allows plot owners and developers in the Metaverse to monetise advertising space.
- **Web3 Advertising**: Serves as an advertising solution for web3 apps, games, and media.
- **Programmatic Advertising**: Facilitates direct contracts between publishers and advertisers, improving blockchain adoption in ad tech.
- **Data Monetisation**: Integrates with platforms to enable users to earn rewards for viewing ads using zero-party data.

### What is the history of Adshares?

Adshares was co-founded by Leszek Rychlewski and Jacek Zemlo. Over time, it has developed significant technology such as the ESC Blockchain and the Adserver network, and has achieved cross-chain interoperability with other major cryptocurrencies. The platform has expanded into various sectors, including the Metaverse, aiming to set the global standard for Web3 advertising. Adshares continues to impact the digital advertising landscape through its innovative use of blockchain technology.

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