Buy Ambire AdEx ADX

What is AdEx?

AdEx is a decentralized Web3 marketing platform that utilises blockchain technology and programmatic advertising to create a transparent and fraud-protected advertising ecosystem. It connects advertisers, publishers, and users directly, eliminating the need for intermediaries and providing full control over ad preferences and campaigns. The platform aims to provide a secure, transparent, and efficient digital advertising experience that allows advertisers to target their campaigns accurately while maintaining user privacy and control for publishers.

How does AdEx work?

AdEx operates on the Ethereum blockchain, using smart contracts to facilitate secure and transparent transactions between advertisers and publishers. These smart contracts ensure immutability and transparency in ad transactions and campaign management. AdEx employs a Proof of Stake (PoS) consensus mechanism, allowing ADX token holders to stake tokens for rewards and participate in governance. It also uses specific algorithms like OUTPACE channels for off-chain trustless payments, AI-powered campaign optimisation, and a ZK targeting engine for privacy-preserving advertising processes.

What are the potential use cases for AdEx?

AdEx offers various potential use cases:

1. Digital Advertising: ADX tokens are used for purchasing ad space with reduced campaign fees. Publishers earn ADX tokens for ad displays.
2. Staking and Governance: ADX holders can stake tokens for rewards and governance participation to secure the network via validators.
3. DeFi Applications: ADX tokens are compatible with DeFi protocols for lending, borrowing, and yield farming.
4. Real-World Applications: Successful ad campaigns have been run for clients like BitStarz, CEX.IO, and NordVPN, showcasing its application in sectors like gaming, finance, and privacy-focused advertising.
5. Notable Partnerships: Collaborations with CEX.IO, BitStarz, and NordVPN highlight its effectiveness across various industries.

What is the history of AdEx?

AdEx was founded by Ivo Georgiev and Dimo Stoyanov, inspired by their dissatisfaction with existing ad networks while developing Stremio. In 2017, AdEx raised over $10 million through crowdfunding and launched officially in 2018. Milestones include facilitating over 300 campaigns by 2019, launching a staking ecosystem in 2020, and renaming and expanding the platform through the creation of Ambire in 2021. Technological advancements include leveraging Ethereum blockchain, Layer 2 solutions for scalability like OUTPACE channels, and listing the ADX token on major exchanges. AdEx has steadily evolved to address efficiency, transparency, and fraud issues in digital advertising.