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Arcona is a computer vision company that aims to create a global Augmented Reality (AR) layer called Digital Land. This platform allows creators and entrepreneurs to launch interactive 3D experiences in real-world locations, making augmented reality more accessible and bridging the gap between the digital and physical worlds. Arcona is built on blockchain technology and operates using its native utility token, ARCONA, which facilitates transactions within its ecosystem.
Arcona operates on a blockchain framework, specifically utilizing Ethereum's ERC20 token standard for its ARCONA token. The platform is designed with a blend of technologies, including computer vision and artificial intelligence, to ensure the precise remote placement of AR objects in constantly changing environments. Arcona employs smart contracts for copyright protection, property rights, and automating payments such as royalties and rents within its digital land marketplace.
Arcona's potential use cases are diverse:
These use cases extend across industries such as entertainment, real estate, tourism, education, and advertising.
Arcona was founded in 2018 in Saint-Petersburg, Russia, with the goal of building a global AR layer called Digital Land. The project is associated with Piligrim XXI, and its significant milestones include the launch of their initial ARCONA token sale in August 2020. The platform has grown to support the development of Digital Land, and it continues to enable creators and entrepreneurs to mount interactive 3D experiences in tangible landscapes. The evolution of Arcona's technology focuses on reducing entry barriers to the AR market by providing an affordable and efficient method to integrate 3D multimedia content with physical spaces.