AVA is the native cryptocurrency of Travala.com, a blockchain-based travel booking platform. It enables users to book hotels, flights, and activities using cryptocurrencies, offering various benefits such as payments, loyalty rewards, and governance rights within the Travala ecosystem.
Travala.com functions as a travel booking platform where users can book services using cryptocurrencies, including the AVA token. The platform leverages blockchain technology to provide transparent pricing, instant confirmations, and no hidden fees, and supports a range of cryptocurrencies alongside traditional payment methods. AVA is based on the Binance Chain and uses smart contracts to manage loyalty programs and payments.
Travala was founded in 2017 by a team with expertise in technology and tourism. It conducted an ICO in 2018 and raised over $2 million. Over time, Travala has partnered with major travel companies and expanded its cryptocurrency acceptance. The platform initially used the NEO blockchain but transitioned to the Binance Chain for improved scalability. Travala has continually evolved, introducing initiatives like the Smart Program and integrating with platforms such as Skyscanner.