Coinstash reveals exciting new brand refresh and strategic vision

Brisbane, Australia - July 6, 2023 - Coinstash, one of Australia's foremost and trusted crypto exchanges, is proud to announce the launch of its brand refresh, revealing an enhanced web app, a more intuitive mobile experience and a revitalised brand to better embody its evolving vision and mission.

“Founded in 2017 to deliver a user-friendly platform for Australians, Coinstash is designed to securely trade and invest in cryptocurrencies. Six years on, the market has evolved faster than anyone expected, and yet our commitment to provide top-tier service to our clients remains unchanged," said Ting Wang, CEO of Coinstash.

"This brand refresh is more than just an aesthetic overhaul. It represents a strategic realignment of our services to meet the needs of a more discerning, sophisticated investor base," says Ting Wang, CEO of Coinstash. "The crypto landscape has changed, and we are evolving with it."

As the cryptocurrency market matures, Coinstash recognises the influx of experienced investors transitioning from traditional finance. These investors require more than just basic trading functionalities; they demand a comprehensive, trustworthy, and advanced investor-friendly platform.

"We are witnessing an exciting shift in the crypto space, with more seasoned investors entering the market. They seek established, trustworthy brands that provide sophisticated tools and services, while still maintaining a high level of transparency and security," Wang continues.

Coinstash is committed to meeting these demands, and its goal is clear: to evolve into the premier cryptocurrency investment platform in Australia and beyond. The strategic brand refresh embodies this vision, modernising assets to reflect the more mature, professional market Coinstash now serves.

"This evolution of our brand is crucial in demonstrating our commitment to catering to the needs of sophisticated investors. Our bold new look reflects our ambition and readiness to serve this growing market demographic," Wang concluded.

A bold new look

Coinstash's transformation isn't just skin-deep; it's a bold statement intended to set the brand apart in a market traditionally dominated by shades of blue. 

“We're shifting away from the conventional and embracing a bolder colour palette we believe embodies our commitment to stand out as a trusted and dependable provider in the cryptocurrency space," said Chris Graham, Content Manager of Coinstash.

Graham also highlights the strategic intent behind the brand update: “Our brand refresh is much more than a new coat of paint. It's our strategic response to the evolving needs of the market and their expectations of a modern crypto platform. It reflects our dedication to understanding and adapting to our clients' needs and reaffirms our commitment to be a secure, leading-edge crypto platform they can trust and rely on.”

As Coinstash confidently steps into this new era, they extend a warm welcome to both current and future customers to join them on their exciting journey and experience the future of cryptocurrency investing.

For more information, please visit www.coinstash.com.au

About Coinstash 

Coinstash is one of the most well established and trusted cryptocurrency exchange platforms in Australia. Founded in 2017, Coinstash is proudly Australian owned, operated, and trusted by over 25,000 clients. 

Coinstash helps users invest in crypto with confidence, by making it simple to securely buy, sell and trade more than 1,000+ digital assets. With competitive fees, low spreads, and a feature-packed app, Coinstash is the go-to platform to take your crypto investing to the next level.

Media Contact:

Chris Graham

Content & Community Manager, Coinstash

[email protected]