### What is Basic Attention?

Basic Attention Token (BAT) is an Ethereum-based cryptocurrency designed to improve the digital advertising industry by creating a blockchain-based digital advertising exchange that enhances transparency, efficiency, and fairness. It aims to eliminate fraud in the sector and reward users for their attention, while protecting their privacy. BAT is integrated within the Brave browser, allowing users to earn tokens by viewing ads and enabling advertisers to directly reach consumers.

### How does Basic Attention work?

BAT works by integrating with the Brave browser, which tracks user attention anonymously and securely using blockchain technology. Users can earn BAT by viewing ads, which are selected based on locally stored data using machine learning algorithms. Advertisers pay BAT to publishers to run ad campaigns, and the ad budget is distributed among publishers, advertisers, and users. This system leverages Ethereum smart contracts for transparency and uses the Brave Ledger Protocol to handle interactions and track rewards.

### What are the potential use cases for Basic Attention?

Basic Attention Token (BAT) can be used in various areas:

1. **Digital Advertising**: Advertisers can purchase ad space with BAT for targeted, privacy-respecting ads, while users earn BAT by viewing these ads.
2. **Content Monetization**: Content creators can receive BAT tips from users, providing a new revenue stream for monetising digital content.
3. **E-commerce and Online Services**: BAT can serve as a form of payment within the Brave ecosystem, facilitating transactions for online services and products.

Notable partnerships with companies like Uphold and publishers such as The Washington Post and Vimeo showcase BAT's practical applications.

### What is the history of Basic Attention?

Basic Attention Token (BAT) was created by Brendan Eich, founder of Mozilla and creator of JavaScript, and launched by Brave Software. The project aimed to address digital advertising's fraud and privacy issues. BAT had one of the fastest ICOs in 2017, raising $35 million. It's integrated with the Brave browser, expanding its market presence through listings on major exchanges like Coinbase Pro. The project continuously evolves towards privacy-centric advertising and broader adoption with technical advancements and expanding partnerships.

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