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What Are Meme Coins and How Do They Work?

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By Chris Graham
Published 04:12 Apr 21, 2023
Last update 07:59 Jun 11, 2025
7 Min Read
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Meme Coin Cryptocurrencies Explained

Meme coins have captured the imagination of millions around the world, blending internet humour, viral culture, and the fast-paced world of cryptocurrency trading. While many were originally created as jokes or parodies, some meme coins, like Dogecoin and Shiba Inu, have grown into multi-billion-dollar projects with huge online communities.

In this guide, we explain what meme coins are, how they work, why they have become so popular, the risks involved, and highlight some of the most talked-about meme coins of 2025. Whether you are simply curious or considering investing, this article will help you better understand meme coins and navigate the market with greater confidence.

Key Takeaways

1. Meme coins are cryptocurrencies inspired by internet culture, humour, and viral content.

2. They are community-driven, accessible, and often gain value through social media momentum and celebrity influence.

3. Their popularity is fuelled by their accessibility, light-hearted themes, and potential for high-risk, high-reward returns.

4. Meme coins are highly volatile and speculative, carrying significant investment risks.

5. Coinstash offers a secure, user-friendly platform to trade meme coins and over 1,000 other cryptocurrencies.

What Are Meme Coins?

Meme coins are cryptocurrencies inspired by the social currency of the internet: memes.

These digital assets often pay tribute to popular internet memes, viral jokes, or elements of online culture. Their value is driven largely by community support, enthusiasm, and their ability to spread virally across social media platforms. Like the memes themselves, meme coins are designed to go viral, be shared, and capture attention.

The meme coin movement began with Dogecoin (DOGE), launched in 2013 as a parody of Bitcoin (BTC) and the growing hype surrounding cryptocurrencies. Its creators, Billy Markus and Jackson Palmer, intended Dogecoin as a fun, lighthearted alternative to Bitcoin, using the popular Shiba Inu dog meme as its mascot. What started as a joke quickly evolved into a multi-billion-dollar project, inspiring an entire category of cryptocurrency.

While meme coins may not offer the same level of utility or advanced technology as some other cryptocurrencies, they have carved out a unique niche within the crypto market. Today, there are thousands of meme coins in circulation, contributing significantly to global trading volumes and attracting a wide range of investors.

Why Are Meme Coins So Popular?

Several factors have fuelled the rise of meme coins, making them especially appealing to younger investors and the social media generation.

Light-hearted and relatable: Meme coins bring a sense of fun to the often complex and serious world of crypto. Their connection to internet jokes, memes, and pop culture creates communities that enjoy the playful side of investing.

Community-driven growth: Meme coins thrive on their communities, who create memes, drive conversations, and promote their favourite tokens across platforms like Twitter, Reddit, and TikTok.

Celebrity influence: High-profile figures like Elon Musk and Mark Cuban have fuelled hype around certain meme coins. Elon, in particular, has had a long love affair with memes and Dogecoin, regularly tweeting about it and even temporarily changing X’s logo to the Dogecoin mascot, which sent DOGE’s price soaring. Tesla has also accepted Dogecoin as payment for select merchandise, further cementing his influence on the coin’s popularity.

Accessibility: Meme coins typically have a low barrier to entry, making them accessible to a broad range of investors. Their lower unit price allows people to purchase large quantities of tokens, rather than just a fraction of a higher-priced coin like Bitcoin. This makes meme coins an attractive option for new or casual investors who want to experiment with cryptocurrency without committing a large upfront investment.

Ease of creation: With the rise of blockchain platforms like Ethereum, Solana, and Binance Smart Chain, it has become increasingly easy to create and launch new tokens, contributing to the rapid growth of meme-themed cryptocurrencies. New tools and platforms such as pump.fun have simplified the process even further, allowing almost anyone - even with minimal blockchain knowledge - to create and launch their own meme coin within minutes.

Potential for high returns: Some meme coins have seen huge price spikes during viral moments, quickly grabbing attention for their rapid gains. However, this kind of fast growth comes with high volatility, with prices often swinging wildly in a short period of time. While the chance to make big profits attracts many speculative investors, prices can just as easily crash, often in response to changing online hype, celebrity tweets, or shifting market sentiment

How Do Meme Coins Work?

At their core, meme coins work much like any other crypto asset, relying on blockchain technology to secure transactions and verify ownership. Most meme coins are built on existing blockchain networks such as Ethereum and Solana. A recent example is the Pudgy Penguin (PENGU) meme coin, which launched in 2024 on the Solana network. However, some meme coins, like Dogecoin, operate on their own independent blockchains.

Where meme coins differ most is in what drives their value. Unlike major cryptocurrencies that offer advanced technology or real-world use cases, meme coins often rely on community support, viral trends, media attention, and social media hype. This makes them highly volatile and speculative, with prices rising or falling sharply based on online sentiment.

Some people buy meme coins in hopes of profiting from sudden price surges, while others treat them more like collectibles or novelty tokens, purchasing them for fun or as a way to support a particular community, theme, or public figure. A notable example is the Official Trump (TRUMP) meme coin, launched by U.S. President Donald Trump. 

While some meme coins build passionate communities, their prices are often fuelled by hype rather than long-term intrinsic value. Because demand can fade as quickly as it rises, many investors have faced significant losses when interest cools and prices drop sharply. This unpredictable nature is what makes meme coins highly speculative, and why they carry far greater risk than more established cryptocurrencies.

Types of Meme Coins

Meme coins aren’t just random, many of them follow clear themes inspired by internet culture, viral trends, and whatever is grabbing attention at the moment. Developers often design these coins around popular memes, jokes, or communities to spark interest and build hype. While new themes emerge all the time, here are some of the most common types of meme coins you’ll find today:

Dog-Themed

Dog-themed meme coins remain some of the most popular in the space, thanks to the massive success of Dogecoin. Other well-known examples include Shiba Inu (SHIB) and Floki (FLOKI) - named after Elon Musk's dog.

Cat-Themed

While dogs dominate much of the meme coin world, cat-themed coins have carved out their own niche, tapping into another beloved corner of internet culture. Popular examples include Simon's Cat (CAT), Mog (MOG), and Popcat (POPCAT).

Frog-Themed

Inspired by internet-famous memes like Pepe the Frog, frog-themed meme coins have attracted large communities with their viral appeal. Pepe (PEPE) remains the most recognisable, while newer entrants like Turbo (TURBO) and Fwog (FWOG) have also gained attention.

Elon Musk-Inspired

Given Elon Musk’s enormous influence on meme culture, several coins reference him directly or play off his public persona. Examples include Dogelon Mars (ELON) and the Department of Government Efficiency (DOGE) meme coin.

PolitiFi (Political Figure-Inspired)

Some meme coins are centred around political figures, often as expressions of support, satire, or parody. Recent examples tied to President Trump’s latest political campaign include Peanut the Squirrel (PNUT), Official Trump (TRUMP), and the Melania Meme (MELANIA) coin.

AI Meme Coins

Following the launch of the first AI meme coin, Goatseus Maximus (GOAT), in late 2024, AI-themed meme coins have quickly grown in popularity. This emerging niche blends artificial intelligence with meme culture, with many of the coin ideas and features even generated by AI itself. Some of the better-known examples include Fartcoin (FARTCOIN), and Ai16z (AI16Z).

Solana Meme Coins

In recent years, Solana has become one of the dominant networks for launching new meme coins, helped by token launch platforms like pump.fun that allow anyone to create tokens with ease. This has led to the rise of many Solana-based meme coins, including Just a chill guy (CHILLGUY) and Moo Deng (MOODENG)

Base Meme Coins

Built on the Layer-2 Base blockchain, these meme coins have grown rapidly as developers experiment with the platform’s low fees and fast transactions. Some of the more popular Base meme coins include Brett (BRETT) and Ski Mask Dog (SKI).

Popular Meme Coins for 2025

Meme coins have been one of the hottest altcoin categories and strongest performers in the crypto market over the past few years. As we move through 2025, these are some of the key meme coins attracting the most attention right now.

Dogecoin (DOGE): The original meme coin that started it all. Dogecoin remains one of the most recognised cryptocurrencies, powered by its strong online community and constant media attention. Built as a fork of Litecoin, it uses a Proof-of-Work consensus and has no maximum supply, with over 100 billion DOGE in circulation. 

Pepe (PEPE): Inspired by the iconic Pepe the Frog meme, PEPE went viral in 2023 and quickly became one of the most heavily traded meme coins. Its strong online community and constant memeability keep it at the centre of meme coin culture.

Official Trump (TRUMP): A politically-themed meme coin tied to U.S. President Donald Trump. The Trump meme coin was launched shortly before Trump’s second term in office and has since attracted global attention. Regularly mentioned by Trump himself on social media, it blends politics, internet culture, and speculative trading, making it one of the most high-profile meme coins in 2025.

SPX6900 (SPX): SPX has quickly become one of the most talked-about newer meme coins. Launched as a parody of the Standard and Poor’s (S&P) 500 stock market index, SPX playfully aims to surpass the S&P 500’s market capitalisation of over $45 trillion. It has gained strong popularity across crypto communities and is frequently promoted by several high-profile crypto KOLs.

Fartcoin (FARTCOIN): Fully embracing the absurd side of meme coins, Fartcoin claims to be the first AI-generated meme coin, inspired by the Goatius Maximus AI bot. Its creation is part of a growing trend of AI-assisted meme coins. Fartcoin has gained notoriety online thanks to viral memes playing on the idea of "hot air rising," which has helped fuel its narrative and attract a loyal niche community.

Pengu (PENGU): PENGU is the meme coin tied to the beloved Pudgy Penguins NFT collection, one of the strongest brands in the NFT and crypto space. Launched as one of the most high-profile meme coin releases of 2024, PENGU has quickly gained attention across the crypto community. 

Are Meme Coins Safe?

Meme coins carry significant risks that investors should fully understand before getting involved. Their prices are highly volatile, often rising or falling sharply based on social media buzz, viral trends, or influencer activity. Many meme coins also lack real-world utility or strong development teams, leaving their value heavily dependent on online hype and community sentiment.

The rapid rise of meme coins has also attracted scams, rug pulls and pump-and-dumps, where creators abandon the project after artificially inflating the coin’s value, leaving investors with heavy losses.

Before investing in any meme coin, it’s essential to do thorough research. Review the project’s development team, community size, level of activity, and transparency. Consider whether the coin offers any meaningful use case beyond memes, and never invest more than you can afford to lose.

Meme Coin Investment Considerations

While memecoins can be entertaining and offer potential for big returns, investing in them requires a different approach compared to traditional crypto projects. Their success often depends on short-term hype, viral trends, and community buzz rather than long-term fundamentals. Because of this, timing, market sentiment, and ongoing community engagement play a much larger role.

Before investing in any meme coin, consider:

  • How active and engaged the coin's community is
  • Whether the project has any clear roadmap or utility beyond memes
  • The transparency and credibility of the development team
  • Trading volume and liquidity (how easily you can buy or sell your position)
  • Whether you're investing purely for entertainment or with serious capital

Just like internet memes, meme coins can go viral quickly, but lose relevance just as fast. If you're considering investing, stay realistic about the risks, avoid emotional decisions based on hype or celebrity tweets, and only invest what you're fully prepared to lose.

FAQs

Disclaimer: This article and its contents are intended for informational purposes only, and do not constitute financial, investment, trading or any other advice from TWMT Pty Ltd, trading as Coinstash AU ("Coinstash"). Coinstash is not a licensed financial advisor and does not provide financial advice. You should not make any decision, financial, investment, trading or otherwise, based on any of the information presented in this webinar or relevant materials without undertaking independent due diligence and consultation with a professional financial adviser. The information presented in this article may be inaccurate and no representations are made as to its truthfulness or accuracy. The views and opinions expressed in the quoted material are those of the original authors and do not necessarily reflect the views of Coinstash. All quotes have been used for informational purposes and have been attributed to their respective sources to the best of our ability.You understand that you are using any and all information available in or through this webinar or relevant materials at your own risk. Cryptocurrency is a highly volatile and risky investment. You should consider seeking financial, legal, tax or other professional advice to check how the information relates to your unique circumstances. Coinstash shall not be held responsible or liable for any losses, whether due to negligence or otherwise, stemming from the use of, or reliance upon, the information provided directly or indirectly in this article.


Contents


Key Takeaways

What Are Meme Coins?

Why Are Meme Coins So Popular?

How Do Meme Coins Work?

Types of Meme Coins

Popular Meme Coins for 2025

Are Meme Coins Safe?

Meme Coin Investment Considerations

FAQs

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