Ethereum Name Service is a protocol on the Ethereum network that transforms machine-readable addresses to human-readable addresses. It accomplishes this by providing a nickname or placeholder address for users to transact with before utilising smart contracts to transact through the actual address. Users register an easy-to-read “.eth” address with Ethereum Name Service instead of their alpha-numeric wallet address . This removes a large barrier to entry for many as it makes crypto transactions a lot simpler and easier to conduct. Ethereum Name Service is looking to provide this service to everyone who wants to replace complicated wallet addresses and domain addresses. ENS is the governance token that provides access to the ENS decentralised autonomous organisation (DAO) and allows users to submit and vote on proposals to the protocol.